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- The BRAVO! Merchandising mobile solution
- advantages and features -
- The impact of advertising is one of the most important indicators for the credibility of the companies promoting and distributing their products. It may affect either positively or negatively the future evolution of the business.
- Personal resources (merchandisers) used for the monitoring of sale activities and for the making of market studies for the company can be easily automated using the BRAVO! Merchandising solution, which was developed for mobile equipments (handheld/smart phones).
- With the help of BRAVO! Merchandising information such as product sale area, shop position in this area, number of commercialized products, product quantity, their position on the shop shelf, the size of the shelf, product prices, promotional materials as well as other useful information gathered in the field by the merchandisers shall be accessed, processed and studied in a much shorter period of time.
- All this processed information grants to the company the opportunity of analysing the way its products are perceived individually and by comparison to the products of the competition.
- Thus, by using the BRAVO! Merchandising mobile solution the company obtains an increase in profitability owing to the possibility of satisfying its customers’ needs by providing its products depending on way the customers choose their products – social category, preferences, location, price, and all this is possible because:
- • the agents researching the market (merchandisers) are offered the possibility to access a bigger volume of accurate and complete data in a very short period of time when they are in the field, thus improving their efficiency and productivity;
- • based on the data gathered in the field , internal analysis with greater accuracy are obtained, because the human mistakes are almost completely eliminated;
- • there is the possibility of making a quick analysis concerning the exposal of the company’s own products and current promotion campaigns by comparison to the competition;
- • there is the possibility of making an analysis concerning market dynamics that the company follows (openings for certain products on the market, consumer preferences and change of those preferences, motivation for changes in customer behaviour, purpose of promotion campaigns, etc.);
- • thus, the company can obtain reports concerning price evolution for shops/sub distributors for a certain time period: day/week/month/etc;
- • the company keeps its clients and even increases their number by providing qualitative products and services at competitive prices;
- • the provisioning oriented operations switch to client oriented operations – this is a process through which the effective demand determines the projectig, production and provisioning of goods;
- • the new products are introduced on the market with greater efficiency through promotion campaigns, as a quick response to the changes in the demands of the market;
- • it reduces the research expenses and other kind of expenses , by eliminating the analysis charts, which were difficult to handle;
- • it leads to the reduction of total expenses due to low maintenance expenses;
- • it leads to increased sales and profitability by maintaining and improving the relationship supplier – company – client;
- • it protects and increases the company investments by making accurate reports and market analysis;
- • it grants a higher possibility of meeting the customers’ demands, thus increasing their loyalty;
- • it provides a series of daily/weekly/monthly reports which are necessary to the managing personnel in order to obtain a better image of the company’s position on the current or estimated market.
- The features of the BRAVO! Merchandising mobile solution are easily noticeable:
- 1. Access to accurate and complete information which are taken over automatically;
- 2. Compatibility to any management/accountancy/client relationship management (CRM) that can support data import/export;
- 3. It reduces almost completely human errors – paper forms are eliminated, thus increasing the readability;
- 4. Permanent reports leading to improvements in decision taking;
- 5. Mobility/ speed/ time economy;
- 6. A more aggressive position on the market;
- 7. It is easy to use and customize (parameterize) , thus reducing the expenses for personnel training;
- 8. It reduces total expenses due to reduced maintenance costs of the BRAVO! Merchandising application;
- 9. Quick depreciation of the investment;
- 10. It ensures the security of the data transfer (optional).
- BRAVO! Merchandising, like all the other solutions developed by the BRAVO! trade mark, has been created based on the client/server concept which has proved its efficiency in time.
- The minimum hardware requests in order to use the BRAVO! Merchandising application are:
- - a portable handheld type terminal Acer, AsusTek, Audiovox, Casio, Dell, Fujitsu Siemens, Garmin, Handera, Handspring, HHP, Hitachi, HP/IPAQ, IBM, Intermec, Kyocera, Medion, Microsoft SPV smart phone, Mitac, NEC, O2, PalmOne, Q-Tek, Samsung, Siemens, Socket, Sony Clie, Symbol, T-Mobile, Toshiba, Viewsonic, Yakumo, Zircon, Sony Ericsson PDA phones, Nokia PDA phones with a RAM memory of minimum 8 MB
- The operating system of the handheld equipment which must run the BRAVO! Merchandising application may be: Palm OS, Pocket PC/ Windows Mobile, Symbian; our company has the expertise to work with all those operating systems.
- The data transfer from/to PDA to/from PC can be made by: USB port, serial port (RS232), LAN/WAN – TCP/IP, Bluetooth, Wi-Fi, Infrared, dial-up modem or data transfer based on the infrastructure of mobile telephony.
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